There is a version of your idea that you could ship in two minutes. Not a finished version. Not even a good version. A real version — something that exists in the world, can be found by a stranger, and solves one problem in one step.
Most ADHD founders never meet that version. They meet the imagined finished version instead, and the gap between where they are and where they want to be triggers full-stop paralysis.
Why “launch later” always means “launch never”
The moment you decide a product isn’t ready, your brain starts treating it as a project in progress. Projects in progress are easy to ignore. Live things in the world are not. The accountability of a public URL does more for follow-through than any productivity system.
The two-minute launch rule is simple: if you can’t describe what a minimum version looks like in two minutes, you don’t understand the core value yet. Keep stripping until you can.
What actually ships in two minutes
- A Notion page with a waitlist email link.
- A landing page that explains one sentence and has a “notify me” button.
- A tweet that says “I’m building X for people who struggle with Y — reply if that’s you.”
None of these are “done.” All of them are real. Real is the only thing that gives you feedback. Feedback is the only thing that makes future versions worth building.
The shipping muscle
Perfectionism atrophies the shipping muscle. Every time you delay launch for one more feature, your brain learns that shipping is a distant, fuzzy future event. Every time you ship something tiny, it learns that shipping is a normal Tuesday activity.
Build the muscle. Ship the ugly thing. Iterate from real.